We’ve all seen MS presentations when the last slide finishes up with "Your Potential. Our Passion (TM)", it’s a campaign they’ve had going for quite some time. Well yesterday I saw an ad by Purina (the pet food makers), and guess what their motto was? Yes, you guessed it: Your Pet. Our Passion (TM).
I’ve decided to set up a new business. I’ll be coming out with a motto for your company. I’ll take care of trademarking it, so don’t worry about the paperwork. Just send me a small description of what you do or who your target audience is. Here are some examples:
"I run a company that focuses on marketing fast food" – "Your size. Our Passion"
"We’re in the condom business" – "Your [CENSORED]. Our Passion"